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TireMonkey.com Hits
NASCAR Mainstream With Partnership
Leading online tire retailer strikes deal with Pocono Raceway benefitting local tire dealers
EDENTON, N.C. – Feb. 10, 2010 – Dealers, start your engines!
Ecstatic about TireMonkey.com’s new sponsorship of a winning NASCAR team, company executives want to share the thrilling NASCAR experience with the entire tire industry. By partnering the online tire retailer with premier racing venues, they can now provide monkey network tire dealers with a chance to personally absorb the ear-tingling screech of spinning tires and the heady smell of race exhaust.
One of the first racetracks to partner with TireMonkey.com is the venerable Pocono Raceway in Pennsylvania, known for its distinctive, triangle-shaped track. Each dealer member of the TireMonkey.com network supporting driver Mario Gosselin and the company’s No. 12 race team through the “Let’s Go Racing” program earns two free tickets to Pocono’s inaugural NASCAR Camping World Truck Series race, the Pocono Mountains 125, on July 31.
Participating dealers are also eligible to win:
- Terrace Club tickets for the Pennsylvania 500 July 30 weekend
- Stockcar Racing Experience rides
- Pace car appearances at local tire dealer shops
Local tire dealers may use the tickets to personally enjoy a race or to create promotional giveaways for their store customers. The dealers will also have access to promotional codes providing customers with discounts on select NASCAR merchandise.
In exchange, the partnership provides Pocono Raceway ticketholders with access to discounts on TireMonkey.com inventory, name brand tires already marked with the Internet’s lowest prices.
Raceway officials said they struck the deal because they were inspired by the Edenton, NC-based Internet company’s innovative approach to improving the tire buying experience by supporting local tire dealers.
“There are various different companies that sell tires online but only one that is actually invested in the local dealers that complete the tire buying process,” said Brandon Igdalsky, Pocono Raceway president. “This new dealer-incentive program is a perfect example of how TireMonkey.com strives to give back to the loyal members of its network.”
TireMonkey.com President and CEO Tully Ryan said he’s pleased to be associated with “The Tricky Triangle,” long recognized as one of NASCAR’s most competitive raceways.
“As a new sponsor to a new NASCAR team, we’re fired up about being a part of Pocono’s first NASCAR Camping World Truck Series race, and as a new partner of the track, we’re committed to helping spread the word about this historic event,” Ryan said. “We’re also confident this partnership will build some real excitement for NASCAR’s existing fans while simultaneously attracting a new audience made up of our extensive network of customers and dealers.”
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