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Weis Markets and Pocono Raceway Celebrate 5 Year Anniversary with Race Sponsorship
Long Pond, PA (May 10, 2010) – In 2006 Weis Markets joined forces with Pocono Raceway to be its Official Super Market as well as the title sponsor of Time Trials for Pocono’s two annual NASCAR Sprint Cup Series events. For 2010, Weis is not only continuing its partnership at Pocono as Time Trial Sponsor, but expanding it as the title sponsor of Pocono’s July 31st ARCA race, the Weis Markets 125. The Weis Markets 125 will be part of a racing tripleheader at Pocono on July 31st that will include Happy Hour (final practice) for NASCAR Sprint Cup competitors and the inaugural running of a NASCAR Camping World Truck Series event, all preceding the August 1st Sunoco Red Cross Pennsylvania 500.
Weis and Pocono will kick of the 2010 season on Friday, June 4th with Weis Time Trials setting the starting field for the June 6th Gillette Fusion ProGlide 500 Presented by Target. On Saturday, June 5th, Pocono will host its 1st ARCA event of the season, the Messina Wildlife Management Animal Stopper 200.
Weis Markets will take center stage on Friday, July 30th with Weis Time Trials setting the field for the August 1st Sunoco Red Cross Pennsylvania 500, returning on Saturday, July 31st as the title sponsor for the Weis Markets 125 ARCA Series event.
“Since 1912 Weis Markets has a history of setting the pace and being a leader when it comes to bringing value and quality to our customers, and our association with Pocono helps us celebrate that. Additionally it gives our customers, who we know love racing, added value for Pocono’s race weekends,” commented Brian Holt, Weis Director of Marketing.
Weis is providing its customers with coupons good for discounts on the purchase of grandstand tickets for Weis Time Trials, June 4th and July 30th, a $10 value, and June 5th (Messina 200) and July 31st (Weis 125 ARCA Series race and inaugural Pocono Mountains 125 NASCAR Camping World Truck Series race), a $25 value.
Weis Markets was founded in 1912 by Henry and Sigmund Weis on Market Street in Sunbury, PA. Today, the company operates 164 supermarkets in five states and employs more than 18,000 associates in its stores, distribution center, corporate office and manufacturing facilities.
Weis Markets and its associates are committed to being good neighbors and each year support local food banks through its Fight Hunger Program which generates thousands of meals for people in need. Weis Markets also donates to community based health care organizations, focusing on charitable and clinic programs benefiting women’s health care and pediatric programs.
For Pocono Raceway ticket information call 1-800-RACEWAY (1-800-722-3929) or visit www.poconoraceway.com.
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